Diego Hurtado de Mendoza

Latest projects

Freedom Mobile Network
New commercial directed by Diego Hurtado de Mendoza reimagines what communications would look like if they were free again!

Talking to your friends for free had never been this much fun or looked this good.
This new spot shows the beauty of using technology to communicate with the ones you love, for free.

Watch the video here: Freedom Pop

FreedomPop by Diego Hurtado de Mendoza

Escape from Mondays, a fashion film for Rabaneda directed by Diego Hurtado de Mendoza.

What would you and your friends do if Mondays didn't exist?
Fashion Designer Daniel Rabaneda decided to visually explore the themes of his SS/14 collection named "Tuesday"
by teaming up with Blu Room and director Diego Hurtado de Mendoza to create an award-winning fashion film.
Premiered during the Mercedes Benz Fashion Week Madrid and online at Vogue.es the film was part of the official selection at the Madrid Fashion Film Festival with 3 nominations including Best Fashion Film, Best National Fashion Film and Best Acting Performance.
It has also been screened at the Berlin International Film Festival.
Watch the video here: Escape from Mondays

Escape from Mondays, a fashion film for Rabaneda directed by Diego Hurtado de Mendoza

Sony Music
Casper by Russian Red, a music film written and directed by Diego Hurtado de Mendoza.

Singer songwritter Russian Red stars in a music video/short film that tells the story of a big time loser who turns to her dreams to escape a depressing reality.

Casper by Russian Red - a film written and directed by Diego Hurtado de Mendoza

Universal Republic
Enrique Iglesias "Finally Found You" feat. Sammy Adams directed by Diego Hurtado de Mendoza.
Smoking hot new music video for the song "Finally Found You" by Enrique Iglesias shot between Los Angeles and Miami, USA.
The video marks Diego Hurtado de Mendoza's directorial debut in the US market and his first collaboration with production company Jacuzzi Films (London).
Watch the video on my Vimeo page here:
Enrique Iglesias - Finally Found You feat. Sammy Adams
To Watch it on the official Enrique Iglesias VEVO Channel go here: Enrique Iglesias - Finally Found You feat. Sammy Adams

Enrique Iglesias Finally Found You music video directed by Diego Hurtado de Mendoza

Sony Music

Music video for Russian Red produced and directed by Diego Hurtado de Mendoza.
Music video for the song "everyday, everynight" by Russian Red written, produced and directed by Diego Hurtado de Mendoza and shot entirely in Venice, Italy.
Starring Lourdes Hernández and Eloy Azorín in a story about the end of a love relationship, a relationship that is hopelessly sinking.
Watch the full video in HD: Russian Red - everyday, everynight

Music video for everyday, everynight by Russian Red directed by Diego Hurtado de Mendoza

Sony Music
Music promo for Michael P by Russian Red
Russian Red and Diego Hurtado de Mendoza team up again for this intimate and sun-soaked musicpromo for the song Michael P.
The video was shot entirely on Super8mm film in and around Los Angeles, where both reside.

Watch the video here: Russian Red - Michael P

Michael P - Russian Red by Diego Hurtado de Mendoza

Ministry of Culture of Spain.
Branding program for the Compañía Nacional de Danza.
A personal dream come true.
Diego Hurtado de Mendoza has won the competition to design the branding of the CND (Spain's National Contemporary Dance Ballet) under the new Artistic Direction of José Carlos Martínez. On January 18th 2012 the CND will present their new program and deeply contemporary communication campaign at the Teatro de la Zarzuela in Madrid. Buy your tickets now and keep an eye on the posters, billboards, and ads.
This campaign has been years in the making inside my head, now it'll become a reality, I hope you like and go see the CND dance!

Branding for Compañía Nacional de Danza by Diego Hurtado de Mendoza

MTV Spain
MTV Tuning España, Lo nunca visto (MTV Pimp my Ride, spanish adaptation of the format - "never seen before - extra episode")
A special episode of MTV Tuning (the Spanish adaptation of the US format "Pimp My Ride") with bizarre and never-seen-before footage will be aired on December 25th on MTV Spain.
This episode has been produced and directed by Diego Hurtado de Mendoza so expect the funniest, boldest and most unusual take on the world of car tuning in Spain. What a way to celebrate Christmas!

MTV Tuning - Lo nunca visto - Dirigido por Diego Hurtado de Mendoza


Documenta Madrid - International Documentary Film Festival

Branding Kosovo, a documentary about music, design and politics.
Branding Kosovo is the story of the birth of a country, The Republic of Kosovo, told through the creation of its state symbols. Shot in Prishtina, capital of the Republic of Kosovo, the documentary chronicles the international competitions to create the flag and anthem of the newborn country right after independence was declared.

BIFF - Beirut International Film Festival

Welcome to Beirut, a documentary short film by Diego Hurtado de Mendoza.
Check the trailer here and stay tuned for news about upcoming festival screenings.
Also check



Come Visit Madrid, new spots for MTV and the city of Madrid.
This year the MTV Europe Music Awards were held in Madrid.
I was commissioned to direct a set of spots to promote the image of the city of Madrid to young MTV audiences around Europe.

Come Visit Madrid, new spots for MTV and the city of Madrid.
The two themes that had to be visually interpreted were "leisure and culture" and "urban sports" in Madrid.


Wells Fargo - Mobile App

TV Commercial for Wells Fargo (US).

Ford Fiesta - 24h with Ely Guerra (Mexico)

Content for the launch Ford Fiesta. JWT/ Vice - Virtue/ Team Detroit

Upcoming events:

Campus Party Europe.
Madrid, Spain

Diego Hurtado de Mendoza will be heading the area of Creativity at Campus Party Europe.
Quoted from the official website:
"Technology, creativity and digital culture.
The Spanish Ministry for Science and Innovation presents in Madrid from 14th – 18th April, and during the Spanish Presidency of the European Union, Campus Party Europe: a special edition of what is considered the biggest event for technology, creativity and digital culture online in the world. For four days, 800 young people from each of the 27 member states of the EU will participate in activities such as conferences, workshops and challenges centred around three knowledge areas: Science, Digital Creativity and Innovation."
More information at:
Website of Campus Party Europe
campus party europe

December 1 - 5, 2009
Potenza International Film Festival.
Potenza, Italy

Branding Kosovo wins a BEST OPERA PRIMA DOC award in the official section of the International Documentary Section of the Potenza International Film Festival. The director, Diego Hurtado de Mendoza, will be there to talk about the film and many new projects that are in production at the moment. I'd love to see you there!
Website of the Potenza Film Fest
diego hurtado de mendoza - branding kosovo

August 3 - 9, 2009
Kosovo International Documentary and Short Film Festival.
Prizren, Kosovo

A year and a half after my visit to Kosovo I will be back for the screening of "Branding Kosovo", a documentary about the creation of the symbols that represent the identity of The Republic of Kosovo; the state flag and the anthem.
I'm very curious to see the reactions of the local audience to the film.
The festival directors seem to have liked it because the whole special section of the festival about Kosovo has been named after my film, "Branding Kosovo".
If you are thinking of going to Dokufest get in touch with me through my email!
Visit the website of Dokufest

July 31, 2008
Conference at Campus Party 2008.
Valencia, Spain

I'm very happy to begin the summer in Valencia trying to engage with an audience of more than 6000 people. I'm ready to blow everyone's mind!
Campus Party is recognized as the biggest electronic entertainment event on-line in the world. An annual event which has taken place since 1997, that gathers thousands of participants together with their computers from all over Spain and other nations.
Visit the website of Campus Party

Watch pictures from the event in Flickr:
Campus Crea's photostream

February 22, 2008
World Forum Santander Cards
Banco Santander. Madrid, Spain

I will be speaking at the Financial City of Banco Santander in Madrid to a truly global auditorium of selected marketing executives of the Bank on the subject of innovative Card Design. This is part of an ongoing collaboration with Banco Santander that will put innovation very high in their agenda.

February 13, 2008
Youssou N'Dour starts Birima.
Dakar, Senegal

It has been a pleasure to see from first row the starting of Birima, the microcredit program created by celebrated senegalese singer Youssou N'Dour for Africa.
Benetton is a major contributor to this program and through them I was involved in the shooting of a videoclip in Goree Island (directed by Babak Payami) and afterwards in the press conference were the project was presented to the media. I was also responsable for the visuals and the VJing for the concert offered by Youssou N'Dour after the press conference.
Learn about Birima and apply for a microcredit

January 01- March 02, 2008
Les Yeux Ouverts.
Shiodomeitalia Creative Center,
Tokyo. Japan

FABRICA's travelling exhibition hits Japan.
A new opportunity for more people to see the work.

more information here

October 19 - November 11, 2007
Les Yeux Ouverts.
Shanghai Art Museum, China

Les Yeux Ouverts, the exhibition showcasing the work of FABRICA curated by Marie-Laure Jousset, Head of the Centre Pompidou’s Design Department travels to China and with it goes some of my video work which is in display in the show.
Print, video, interactive, industrial design all done by the "fabricanti" researchers since the creation of FABRICA in 1994.
more information here

June 5- July 15 2007
Les Yeux Ouverts.
Triennale di Milano, Italy

I have some video artwork on display on the new exhibition of Fabrica curated by the Centre George Pompidou for the Triennale di Milano 2007.
more information here

October 6 - November 6, 2006
Centre Pompidou, Paris
"Falling apart" a video artwork created together with musician Carlos Campos will be part of the exhibition FABRICA: Les yeux ouverts at the Centre Pompidou. See you there!

September 23, 2006
Casa Prestada, Madrid
mcmlxxx is a publication coedited by Violeta Lópiz, Jesús Feijo and Diego Hurtado de Mendoza. It strives to rethink and question everything that surrounds us, to invent our own language and to share it with all our friends. Please join us and print your publication at our first presentation in Madrid at Casa Prestada on the evening of September 23. Following our presentation there will be a performance by Isidro Ferrer so you can't miss this event!

line_spacerJune 26, 2006
Video screening at the Instituto Cervantes in Albuquerque, New Mexico, USA
Diego Hurtado de Mendoza, representing the duo inDaga was invited for a video screening held at the National Hispanic Cultural Center in New Mexico (USA) within the exhibition "Territorios / Sense of Place".
A very special microdocumentary on the city, "the ABQ RIDE", was shot in just 24 hours and premiered the day after portraying the punk music scene of the so-called Duke City.

spacerJune 9, 2006
Live show at Clandestino Festival. Museum of World Culture, Göteborg, Sweden
inDaga, the ongoing experimental audiovisual project of Carlos Campos and Diego Hurtado de Mendoza hit Gothemburg for a 40 minutes live show at the Världskulturmusset in Göteborg, Sweden.
Live video and audio show about the corrosion of character and the consecuences of work in the neocapitalistic market.


JAE, Jóvenes Arquitectos de España.
Brussels, Belgium

The exhibition on "Young Architects of Spain" curated by Jesús Mª Aparicio Guisado and co-curated by Jesús Donaire continues travelling and now, after it's openings in Madrid and Columbia University in the USA, hits Belgium. Diego Hurtado de Mendoza directed and produced all the audiovisual branding for this exhibition.
More information and video at:
jae bruselas audiovisual direction by diego hurtado de mendoza

December 2009
Branding Kosovo wins "Opera Prima Doc" award at the Potenza International Film Festival 2009.
Potenza, Italy

Diego Hurtado de Mendoza received the award for best "Opera Prima" at the Potenza International Film Festival 2009 for his documentary "Branding Kosovo".
More information at:

Branding Kosovo wins award at Potenza International Film Festival

November 2009
Diego Hurtado de Mendoza joins Eyeworks - Cuatro Cabezas as advertising director.
Madrid, Spain

Diego Hurtado de Mendoza now rides with Cuatro Cabezas Films, a leading production company with offices in Madrid, Buenos Aires, Santiago de Chile and Los Ángeles.
Stay tuned for more information soon.
cuatro cabezas

October 2009
Smart Designs: Business Cards.
Tokyo, Japan

Diego Hurtado de Mendoza's work in the field of business card making has been extensibly recognized by Pie Books (Japan) in their new book "Smart Designs".
diego hurtado de mendoza - pie books

Visit the website of Pie Books

May 8, 2009
Madrid International Documentary Festival.

Madrid, Spain
Branding Kosovo a documentary film by Diego Hurtado de Mendoza is premiering on May 8th at the Princesa Cinemas in downtown Madrid.
Details of the screening can be found here:
Branding Kosovo / Documenta Madrid 09

More information on the film will be updated regularly on the film's website:

Branding Kosovo

February 17, 2009
Prishtina, Kosovo
Branding Kosovo

Exactly one year after Kosovo unilaterally declared independence from Serbia FABRICA presents "Branding Kosovo" a 48 minutes documentary by Diego Hurtado de Mendoza.

Branding Kosovo is the story of the birth of a country, The Republic of Kosovo told through the creation of its state symbols.
Diego Hurtado de Mendoza travelled to Prishtina to follow the international constest for the flag and the anthem of Kosovo and proposes a personal new way of looking at the complexities behind this new European identity.
What is the best combination of colors, shapes, melodies and rhythms to define Kosovo?
Find the answers from the people directly responsible for the resulting symbols; rappers, composers, designers, politicians, UN special envoys, ex-snippers and many more.

Watch the trailer of Branding Kosovo here

Official website with pictures and more news available soon!

December 2007
Tile Designs from Portugal (Hard cover + DVD)
The Pepin Press (Author: Diego Hurtado de Mendoza)
In 2004 I decided to take a break from my normal life in Madrid and left for Portugal to find answers to many vital questions that haunted me. The time that I spent there, mainly in Lisbon, became a crucial one in my existence, helping me define some of the ideals that have guided me ever since.
This book was born as a way to create a permanent bond with the country that had given me so much. It's my own way of saying "thank you" and trying to give something back to the portuguese.
Obviously this is all disguised as a book on graphic design that should, in reality, be helpful to designers, architects and anyone interested in learning about these aspects of Portuguese culture.
The book includes a prologue writen by Dr. Paulo Henriques, then Director of the National Museum of Tile of Portugal.

Tile Designs from Portugal
Buy this book online at Amazon

October 2007
SELECT F - Graphic Design from Spain
*6th edition of the Annuary of Graphic Design
Select F, the 6th edition of the Annuary of Graphic Design from Spain.
For the second year in a row my work has been selected and published in this huge book.
Find out more about in the publisher's website:

September 2007
ABIERTO - nominated at the XXI edition of "Premios de Urbanismo, Arquitectura y Obra Pública 2006"
Madrid, Spain

The series of exhibitions on Architecture ABIERTO, curated by estudio.entresitio for the COAM Fundation, have been awarded with a mention in the Research and Communications of Urbanism and Architecture category in the Awards of Urbanism, Architecture and Public Construction 2006 arranged by the City Council of Madrid.
I share their joy as I was involved in the project as responsible for all the image of the shows as well as the DVD publication.
DVD ABIERTO exhibitions

November 2006
FABRICA, the Benetton research centre on communications.
Treviso, Italy

Diego Hurtado de Mendoza has been awarded with a scholarship to the video and film department at FABRICA in Treviso, Italy.
My role in the department will be to create experimental artwork.
Stay tuned throught this exciting year as I unveil my future projects.

September 2006
SELECT E - Graphic Design from Spain
Select E has already been published and it's available at any bookstore or through the internet. Flip through it's pages to get a feeling for what's graphic design like in sunny Spain.
Four pieces of my latest work are shown including work for the Compañía Nacional de Danza, the photographer Raúl Belinchón, the painter José Talavera and the meetings on Architecture named brevencuentro.



June 2010

Art Direction for Compañía Nacional de Danza (National Dance Company of Spain)
To celebrate the 20th Anniversary of the CND under the direction of choreographer Nacho Duato the dance company chose Diego Hurtado de Mendoza to conceive a book celebrating their immense contribution to spanish culture. "A look inside" is a 200 page hardcover book featuring photographs by Fernando Marcos, Michael Slobodian, Jesús Vallinas, etc., and text by Delfín Colomé, Carmen del Val or Omar Khan.cnd book cover 2

Check the teaser video for the book: Making of the CND 20th Anniversary book

making of cnd book

February 2010

Telecinco launches "El poder de la gente" a nationwide campaign directed by Diego Hurtado de Mendoza.

Telecinco just launched a new pro-social campaign called "The power of people".
Director Diego Hurtado de Mendoza was chosen by advertising agency LOLA to direct these ten spots.
The spots cover initiatives such as urban gardening, car sharing, time banks and more.
Check the whole project and submit your ideas at: www.elpoderdelagente.es

May 2009
Compañía Nacional de Danza. CND
Madrid, Spain

Being back in Madrid gives me the great chance to get back to work with the National Dance Company headed by choreographer and artistic director Nacho Duato.
The challenge is to explore new ways to communicate dance.
Many lines of investigation are open in this moment and a big book is on it's way.
Below you can see an example of a non-figurative way to represent moments in a choreography.

Website of the CND


May 2009
Valencia, Spain

The latest collaboration between Diego Hurtado de Mendoza and award-winning photographer Raúl Belinchón is now online.
Raúl Belinchon's site is fully dynamic and is directly managed by the photographer himself. The design is part of the whole identity of Raúl Belinchón curated by DHM.


Raúl Belinchón - website

August 2008
LOS LOGOS 4 (Die Gestalten Verlag)
Berlin, Germany

The German publisher is about to release the fourth edition of their reknown "Los Logos" series this September, this is what they say about the book: "This authoratitive compendium is the largest volume to date showcasing a collection of over 5,000 examples of stylistic approaches by designers from around the globe by bourgeoning design talent and once again offering an essential resource for all designers".
I'm very happy to know that some of the logos that I have designed in the last year are included in this publication.

Los Logos 4

January 2008
Editorial/ Made in Spain
IndexBook. Barcelona, Spain

From the website of the publisher:
"This book is a compilation of the best examples of editorial design in Spain. Catalogues, newspapers, magazines, books and covers done by 73 of the best studios in our country".

You can check my work in this publication.

Editorial/Made in Spain

August 2007
Vs Magazine.
Copenhagen, Denmark

Fabrica accepted the invitation from Versus to work on a visual essay inspired by the theme “Contradictions United” for the Autumn/Winter 2007 issue. Contributors: Diego Hurtado de Mendoza, Pia Knight, Natalie Ashman, Julia Pleschke, Marian Grabmayer, Karol De Rueda Leal, Nobuhisa Ishizuka, Matt Prins, Andy Rementer, Elizabeth Cretney.


June 2007
COLORS 71. Welcome to Vörland
Milano, Italy

The new issue of COLORS magazine will be presented on the Triennale di Milano on June 14th in an event with U.S. ex Vice President Al Gore.
This new issue has been conceived and art directed by three "maestros":
Cosimo Bizzarri, Scott Heinrich and Patrick Waterhouse.
I have been lucky enough to work with them providing design and ideas on this unique issue.

Find out more about Vörland here:

March 2007
COLORS 70. Beijing
Beijing, China

Swedish fashion designer Amelie Marciasini and myself will be representing Fabrica in Beijing during the launch of the 70th issue of Colors Magazine.
This issue has been photographed and directed by two lovely chinese artists; Chen Jiaojiao and Peng Yangjun.
Amelie and I will be meeting many interesting characters as part of the research for an upcoming project.

Find out more about this issue of Colors and the two young chinese photographers that did it all:

February 2007
Premios Daniel Gil 2006- Diseño editorial

The jury of the Daniel Gil Awards for editorial design have selected my work for the collection of books on architecture "brevencuentro" in the category of Cover Design.
This is an enormous honor as this award is the most respected in the field of editorial design in Spain.

December 2006
esMadrid TV
Madrid, Spain

I've been commissioned to direct a set of idents to help create a strong visual identity for esMadrid TV, a new TV station owned by the City Council of Madrid with the sole objective of promoting the image of this city.
I have had the honor of directing the dancer Ana Gonzaga in the first two spots shot in HD.
Please tune in to esMadrid TV to find out about everything that's going on in Mad Madrid. As we say here: "Madrid kills me!"

Check out the TV live on the internet: